A 30-day surgical sprint that recovers incremental revenue from your inactive email list — without damaging your sender reputation. Performance-based. Guardrailed. Tracked.
Email lists decay 20–30% per year. Most businesses handle it badly. All three common approaches have real consequences.
Spike complaints past Gmail's 0.3% threshold. Damage domain reputation. Your engaged subscribers stop seeing your emails too. One bad send can take months to recover from.
30–40% of your list sits idle. You already paid to acquire them through ads, content, partnerships. That acquisition cost is stranded. Every month you wait, more contacts decay past the point of return.
No verification, no segmentation, no ramping, no monitoring. It's a coin flip. Sometimes it works. Sometimes it triggers a spam wave that tanks your deliverability for the quarter.
A controlled, measured process. Every step has a guardrail. The pilot either produces revenue or it doesn't — either way, you have better data than you have now.
Authentication audit (SPF/DKIM/DMARC alignment), email verification on the pilot segment, bounce risk review, segment strategy. We don't send anything until the foundation is confirmed clean.
5,000–10,000 dormant contacts, segmented by recency and value. 3–5 plain-text reactivation emails. Controlled ramping. Active buyers stay untouched unless you explicitly include them.
Daily engagement review. Automatic pause if complaints approach 0.2%. Non-responders sunset after the sequence. Your domain health is monitored throughout.
Standardized UTM tracking + optional promo code. Revenue attributed to the sprint window only. Full report: segment sizes, re-engagement rates, revenue generated, complaint/bounce results.
Every objection you're thinking right now — we built a guardrail for it.
If complaints approach 0.2% (well below Gmail's enforcement threshold), we pause automatically. No exceptions.
Every contact in the pilot segment is verified. Invalid addresses, spam traps, and hard bounce risks are suppressed before the first email.
Your engaged, active subscribers don't get touched. The pilot targets only dormant contacts who stopped engaging.
Don't want a third party in your ESP? We deliver segments, copy, and thresholds. Your team presses send. We oversee.
Revenue attributed via UTM parameters and unique promo codes — visible in your own analytics. No fuzzy math.
If the pilot doesn't produce at least $5,000 in tracked revenue, the performance fee is waived. We eat the risk.
We only win when you win. If the pilot doesn't produce, you don't pay the performance component.
We'll review your ESP, estimate dormant segment size, and determine if a pilot makes sense. If it doesn't, I'll tell you — and I'll tell you why.
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